Real Conversation
Small-group discussions, peer insight, and direct access to sales and marketing experts and experienced advisers.
ASCEND brings innovative healthcare solution providers into the room with independent benefits advisers who are actively looking for better ways to serve employers, grow their businesses, and transform healthcare.

ASCEND has been

Conference-Within-A-Conference
Small-group discussions, peer insight, and direct access to sales and marketing experts and experienced advisers.
Programming sessions built around the real issues solution providers are facing in marketing, sales, AI and leadership.
More opportunities to meet your peers, top advisers and sales and marketing experts who can help you think differently and move faster.
Actionable ideas your team can take back and apply inside your company, not theory that dies in a notebook. Leave ASCEND with valuable leads and sharpened skills.
Independent Advisers
200+
Agency Owners
63%
Employers Represented
16,000+
Employees Lives Impacted
$1.4M+
Total Agency Benefits Revenue
$740M+
Do Business with 3+ ASCEND Sponsors
94%

Open-Architecture Exhibit Hall
Say goodbye to the tired rows of pipe-and-drape booths. The ASCEND Exhibit Hall is reimagined with sleek, six-table pods designed for openness and interaction.
The format makes it easy for you to:

During breakout sessions, guided groups of advisers rotate through the Exhibit Hall, and every table is a stop on the tour. At each rotation, you’ll get a focused two-minute window to showcase your solutions, innovations, or services directly to the group.
The format makes it easy for you to:
You will engage every rotating group with a clear, consistent pitch, rather than hoping the right people find their way to you. It’s efficient, high-visibility, and ensures you get maximum exposure from the Exhibit Hall.

“Speed Networking” for ADVISERS
Think of it as speed dating with the advisers who matter most to your business. Over the course of two structured sessions, you’ll host rotating groups across nine Roundtables, briefing them on your key solutions and strategies.
At your Roundtable, you’ll
In an engaging, high-energy format, you’ll expand your network, sharpen how you position your solution, and walk away with warm conversations and qualified leads you can follow up on immediately.

The benefits advisory industry is built on volume, not value. Advisors compete on price, manage renewals, and watch premiums rise and margins compress.
We will continue to give advisers the tools to compete at the level they deserve.
In 2016, we chose a different path, building a community and framework to help advisers compete as healthcare strategists instead of plan sellers. Through training, mentorship, and a network of high-performers, we’ve helped hundreds of advisers win mid-market deals and build independent practices that thrive.
And now, with the vendor growth summit, we are giving our sponsors the training and tools they need to grow their business.

Most conferences provide educational content for attendees and exhibit space for sponsors.
The Vendor Growth Summit is a conference-within-a-conference built exclusively for sponsor growth.
Grow
THROUGH ASCEND
Build relationships with influential advisers who can introduce your solution to hundreds of employer groups and thousands of covered lives.
Two Distinct
Growth Opportunities
Grow
AT ASCEND
Strengthen the sales, marketing, messaging, and leadership capabilities that make your entire company more successful – long after ASCEND adjourns.
The Industry’s Only Structured Peer-Exchange Program for Agency Leaders
Led by Nelson Griswold, the Mastermind Partnership is an intimate, invitation-only community of independent benefits agency owners. Where ASCEND reaches the broader movement, the Mastermind is where NextGen builds its deepest, most durable sponsor relationships sustained access to the same 25–30 elite agency leaders, twice a year, in a room built for trust rather than transactions

The NextGen Vision Statement
The highest-quality health care, accessible and affordable for all Americans, starting with the employees of our clients.
28%
Mastermind Partner agencies’ average organic annual growth
more than triple the industry average.
25+
LEADING BENEFITS FIRM
6,400+
EMPLOYER CLIENTS
432,000+
COVERED EMPLOYEES
$71M+
AGENCY REVENUE
ASCEND sponsors represent an ecosystem of innovative healthcare organizations across pharmacy, benefits, analytics, navigation, cost containment, technology, and other areas of healthcare transformation.
















Ready to Get Started?
Choose the exact level of adviser engagement
you want at ASCEND.
Pinnacle
$45,000Value $78,500 · Only 1 available
Sponsorship Levels
Choose the exact level of adviser engagement you want at ASCEND.
Pinnacle
$45,000
01
Summit
$28,500
02
Peak
$18,500
03
Elevation
$13,000
04
Base Camp
$9,500
05
Trailhead
$7,500
06